TotalAdTargeting Network
TATN Frequently Asked Questions
Integrated Online Communications Network
**Test Ads for as little as $100**
**50,000 highly targeted exposures for less than $201/mo.**
What is an email list?
Email lists come in two types: email newsletters or email discussion
lists. You can
advertise in one or both through Opt-Influence. [top]
What is CPM?
CPM stands for Cost Per Thousand Exposures and is used for calculation
cost of advertising campaigns. [top]
What is
an exposure?
An exposure is one email list view by a single subscriber, a popup view
by a web site visitor or a banner ad view. Ad campaigns are priced by
the number of exposures times the CPM. [top]
Why is
email newsletter and list advertising effective?
Opt-in email advertising is effective because recipients have
specifically chosen to receive information that interests them. Because
of this, they look forward to receiving the emails that contain your
ad. [top]
Where do you
get your newsletters and lists?
A wide variety of email publishers can be reached through our network
to allow us to sell their advertising space. These publishers send
email to millions of individual opt-in subscribers. [top]
How do I know
my advertising will work?
Like all forms of advertising, there are no guarantees that your
campaign will be effective. However, our campaigns are carefully
designed and all include ad testing. [top]
Why is
advertising with you effective?
It is effective because our subscribers have each individually
requested the email newsletters and discussion lists they receive and
targeted through topical web sites, not search engines. [top]
How soon can
my ad campaign begin?
All new advertising campaigns are subject to availability. Campaigns
typically begin in two weeks or sometimes sooner. [top]
What
should I expect in terms of response?
While individual results will vary, email newsletter, discussion list
and targeted online advertising often performs more than ten times
better than traditional online advertising. [top]
Will I
receive a report at the end of the campaign?
Yes. You will receive a detailed report outlining the number of
impressions and the dates they were delivered. [top]
Do you
consider exclusive deals with advertisers?
Exclusive contracts are evaluated on a case-by-case basis. Please call
to discuss. [top]
What kinds of
ads can I place?
Our network supports text, popup and banner ads. [top]
What
does an ad look like, and where does it appear?
Text ads are 8 lines tall by 55 characters wide. Banner ad sizes can
vary somewhat. [top]
How many
people can I reach through your network?
The Internet currently reaches at least 300,000,000 people. Our methods
are designed to be able to reach nearly everyone within six months. [top]
What
kinds of audiences can I reach via your network?
We will implement a campaign to target any specific audience.[top]
What is
your minimum order amount?
Our current minimum insertion order is 25,000 exposures. [top]
Do you offer
volume discounts?
Our ad rate schedule includes volume discounts. [top]
To place an ad, click here.
If you would like to talk to one of our account representatives about setting up an ad campaign or need more information, email and someone will get back to you immediately.
If you are a
publisher and would like to participate in our program, click here.