home << Online Marketing << auto online tv ads engage consumers
Wed, 26 Dec 2007Online TV Ads Engage Consumers posted at: 10:47am on 26-Dec-2007 path: /Online_Marketing | permalink 0 writeback(s) comment... home << Online Marketing << auto online tv ads engage consumers
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
The study identifies engagement according to six factors that respondents associates with media. They are "inspirational," "trustworthy," "life enhancing," "social interaction," "personal timeout," and ad receptivity.