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Technorati tag(s): advertising, marketing, online marketing
posted at: 12:03am on 07-Dec-2007 path: /Online_Marketing | permalink | edit (requires password)
Programming is Hard, Let's Go Scripting...
Larry Wall's annual State of the Onion describes the state of Perl, the language and the community. In his 11th address, he discussed the past, present, and future of scripting languages, including the several dimensions of design decisions important to the development of Perl 6.
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Technorati tag(s): perl, programming, scripting
posted at: 12:03am on 07-Dec-2007 path: /Programming/Perl | permalink | edit (requires password)
Preservation Society picks Veh as interim director
PROVIDENCE – Victoria Veh will serve as interim director of the Providence Preservation Society effective Jan. 2, taking over from departing Executive Director Jack Gold.
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Technorati tag(s): Rhode Island, Providence, New England
posted at: 12:03am on 07-Dec-2007 path: /Rhode_Island_USA | permalink | edit (requires password)
Yahoo Local Worries About Your Psyche
Writing online reviews is good for the psyche, and a majority of adults like to help others by sharing their opinions this way.
Yahoo had Harris Interactive survey people on their online review habits. Reviews can help tilt someone's interest in an item or service in favor of it, making good reviews valuable to businesspeople of all kinds.
The Yahoo Local blog said a desire to help others, followed by a desire to promote the business and help the merchant succeed, motivated reviewers to write.
"Based on these motivators, it’s no surprise that three in four online adults (77 percent) agree that sites with online reviews of local businesses are valuable community tools, and one in three adults (33 percent) feel more connected to their community by contributing to online review Web sites," Frazier Miller, Yahoo Local's GM, said in the post.
80 percent of online adults in the survey were likely to be influenced by the presence of reviews for an item. Positive reviews held more influence than negative ones, at a rate that Miller said reflected a similar study from last year.
While this study applied to Yahoo Local, entrepreneurs everywhere should heed the importance of reviews as a feature. If it isn't available for one's site, this would be a good time to implement them and build up a body of reviews for 2008's holiday shopping season.
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Technorati tag(s): online marketing
posted at: 12:03am on 07-Dec-2007 path: /Online_Marketing | permalink | edit (requires password)
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